First steps and general overview
Gift cards are a powerful marketing tool that can help increase revenue (especially during the holidays) and loyalize customers over time. According to a study conducted by Allied Market Research, the gift card business will grow by 14%, going from $5.7 billion in 2020 to $16 billion by 2028. In fact, about 98% of e-commerce stores sell gift cards. You can easily add this feature to your store thanks to YITH WooCommerce Gift Cards, the most complete plugin available online to create gift cards in just a few minutes and allow customers to customize them, email them to the recipient, or print them to hand in personally. Let's see how to do it...